"一口气,从雅典横渡到北京/让每一个人都拥有世界级的竞技舞台。/中国网通,以先进的宽带技术,构建通达世界的通信网络,全力支持北京2008年奥运会。/中国网 宽天下"
(中国网通形象广告)

"In one breath, from Athens to Beijing/Let everyone have a global competition stage./China Unicom, thanks to an advanced broadband technology, creates a world communication network, and fully supports Beijing 2008 Olympics./China network broadens the Tianxia"
(China Unicom corporate advertisement)

"In un respiro, da Atene a Pechino/In modo che tutti possano stare su un palcoscenico mondiale./China Unicom, grazie ad un'avanzata tecnologia broadband, crea una rete di comunicazione globale e supporta le Olimpiadi di Pechino 2008./China Unicom amplia il Tianxia"
(pubblicità corporate di China Unicom)

2018-03-20

China Adtalks: Advertising to Children and Young People in China

I am happy to share with you the programme of this event I organised for next week!

The one day workshop is called "China Adtalks: Advertising to Children and Young People in China" and will provide useful insights into Chinese advertising, with a specific focus on children and young people.


Programme

10.00-10.10 Welcome
Dr. Peter Lunt, Professor, School of Media, Communication and Sociology, University of Leicester
Dr. Giovanna Puppin, Lecturer, School of Media, Communication and Sociology, University of Leicester

10.10-10.45 “Small Things of Great Importance: Toy Advertising in Republican China" 
Dr. Valentina Boretti, Research Associate, Department of History, SOAS University of London

10.45-11.20 (Re)nationalising Consumerism: ‘I Am a New National Product” (wo shi xin guohuo 我是新国货) Ad Campaign as a Case Study
Dr. Giovanna Puppin, Lecturer, School of Media, Communication and Sociology, University of Leicester

11.20-11.35 Coffee Break

11.35-12.10 “How Chinese Millenials Are Revolutionising Consumerism in China”
Ms. Felicia Schwartz, Founder and Director, China Insight

12.10-12.45 Banking Ads and Promotional Strategies Appealing to Adolescents in China”
Dr. Kara Chan, Professor, Department of Communication Studies, Hong Kong Baptist University

12.45-13.00 Joint Q&A Session and Concluding Remarks
Dr. Giovanna Puppin, Lecturer, School of Media, Communication and Sociology, University of Leicester


Well... save the date!




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