The table of contents can be found here.
It was a real pleasure for me to work with such a great variety of scholars who engage, in aninterdisciplinary way, with different topics ranging across Area Studies (Chinese Studies), Media and Communication Studies, as well as Religion Studies.
In this occasion, I contributed with a book chapter entitled: "The Master Said, the Master Sold? Uses and Misuses of the Confucius Icon in Chinese Commercial Advertising". The chapter is available through my Academia and Researchgate profile.
The initial findings of the research I conducted for this study were presented in a paper entitled "The Master Said, the Master Sold: Representations of Confucius in Chinese Advertising", delivered at the conference of the International Society for Media, Religion and Culture University of Kent (Canterbury, 4-6 August 2014).
Last year, I delivered a presentation at the University of Perugia, invited by prof. Ester Bianchi and the FiSSUF (Department of Philosophy, Social and Human Sciences and Education).