The notorious Qiaobi: behind the scenes of an “ad controversy” foretold?
Written by Giovanna Puppin for UoN Blogs / China Policy Institute Blog
Giovanna Puppin is Lecturer and Programme Director of the MA Media and Advertising, Department of Media and Communication, University of Leicester. She researches Chinese advertising and promotional culture, with a focus on issues of representation, identity, and power. Picture and video: Youtube/Qiaobi.