The one day workshop is called "China Adtalks: Advertising to Children and Young People in China" and will provide useful insights into Chinese advertising, with a specific focus on children and young people.
Programme
10.00-10.10 Welcome
Dr. Peter Lunt, Professor, School of Media, Communication and
Sociology, University of Leicester
Dr.
Giovanna Puppin, Lecturer, School of Media, Communication and Sociology,
University of Leicester
10.10-10.45 “Small Things of Great Importance: Toy Advertising in
Republican China"
Dr. Valentina Boretti, Research Associate, Department of
History, SOAS University of London
10.45-11.20 (Re)nationalising Consumerism: ‘I Am a New National Product” (wo shi xin guohuo 我是新国货) Ad Campaign as a Case Study
Dr.
Giovanna Puppin, Lecturer, School of Media, Communication and Sociology,
University of Leicester
11.20-11.35 Coffee Break
11.35-12.10 “How
Chinese Millenials Are Revolutionising Consumerism in China”
Ms.
Felicia Schwartz, Founder and Director, China
Insight
12.10-12.45 “Banking Ads and
Promotional Strategies Appealing to Adolescents in China”
Dr.
Kara Chan, Professor, Department of Communication Studies, Hong Kong Baptist
University
12.45-13.00 Joint Q&A Session and Concluding Remarks
Dr. Giovanna Puppin, Lecturer, School of Media, Communication and Sociology, University of Leicester
Dr. Giovanna Puppin, Lecturer, School of Media, Communication and Sociology, University of Leicester
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